Monday, March 1, 2010

Press Release

Dunkin' Donuts sent out an interesting press release.

The main point was to announce the return "by popular demand" of the waffle breakfast sandwich. This product was so popular that, actually, I'd never heard of it. And it looks a little bit creepy and definitely not good for you.

But that's not really the point.

The press release went on to describe a non-scientific survey they conducted.

To celebrate the return of the Waffle Breakfast Sandwich, in February, Dunkin' Donuts conducted a survey* of more than 500 people to find out what other popular cultural items people would be excited to see come back. According to the results:
  • Not everyone is going digital. 33% of Americans miss Polaroid pictures; while 26% of Americans long for the days of pay phones, once ubiquitous in cities and towns.
  • Rachel and Ross or Sam and Diane? 27% of those surveyed wish their 'Friends' would order up another cup of coffee at Central Perk, while 21% would rather watch the cast of 'Cheers' meet up at the bar.
  • Sorry to those of you who still cruise around in your AMC Pacer. The Pontiac GTO and Chevrolet El Camino are the top two cars Americans wish to see on the market again at 32% and 26% respectively.
  • And of all the outdated fashion trends, only 2% of those surveyed were interested in bringing back balloon pants. However, 20% still long for the 70s and the days of bell bottom pants.
Strange, but kind of fun. Next the release goes on to announce some other promotions.

To support the return of the Waffle Breakfast Sandwich, Dunkin' Donuts will celebrate "Waffle WeDDnesdays" on Twitter (  Each Wednesday the company will ask followers what they are waffling about.  Customers who tag their response "#WaffleWeDDs" and tweet it to @DunkinDonuts have a chance to win a $60 Dunkin' Donuts Card.

The Waffle Breakfast Sandwich isn't the only item the company is bringing back this month. To help Americans celebrate St. Patrick's Day, Dunkin' Donuts is once again serving the "Lucky Dozen" donut, a raised yeast ring with chocolate icing topped with white and yellow sprinkles and green clovers for the suggested retail price of 89 cents. Dunkin' Donuts will also offer a "Spring Showers" donut, a raised yeast ring with chocolate icing topped with rainbow nonpareils for the suggested retail price of 89 cents and Munchkins® donut hole treats topped with rainbow nonpareils for the suggested retail price of $4.49 for a 25 count box. Participating Dunkin' Donuts restaurants nationwide are also offering two Bacon, Egg & Cheese Wake-Up Wraps with a medium coffee for the special value price of $3.99.  

Finally, last month Dunkin' Donuts brought back its "Create Dunkin's Next Donut" contest, offering people the chance to create their own donut masterpiece for the chance to win $12,000 and have their donut creation sold at participating Dunkin' Donuts restaurants nationwide. Submissions will be accepted through March 8 at  

So there you go. All the Dunkin' Donuts news you need for the month. Thank me later by buying me a donut.

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